MY SEO PROCESS

My 7-Step SEO Process for Organic Growth

From technical SEO and content fixes to keyword research and content production, every step has one job: find what matters, fix it, and measure what changed.

THE 7-STEP FRAMEWORK

What I do, in the order it matters

The framework stays consistent. The depth changes depending on the website.

01

Site Audit

Find the technical and structural issues that can block crawling, indexing, usability or performance.

Crawling & indexingArchitecture & internal linksGSC + GA4
Output: prioritized fix list
Technical SEO Audit →
02

Content Optimization

Improve pages that already have visibility before creating more URLs.

Intent & cannibalizationTitles, headings & copyInternal links & CTA
Output: page-level optimization plan
Content Strategy →
03

Competitor Analysis

Study the pages Google rewards for the searches that matter to your business.

SERP competitorsContent gapsAuthority & links
Output: competitor opportunity map
04

User Persona Creation

Understand what the searcher needs, already knows and may hesitate about.

Search intentNeeds & objectionsBuying stage
Output: useful audience profiles
05

Keyword Research

Map search demand to the right pages and avoid overlapping content.

IntentBusiness valuePage-type fit
Output: keyword-to-page map
Keyword Strategy →
06

Quarterly Calendar

Turn the priorities into a realistic 90-day SEO plan.

Pages to updatePages to createContent & internal links
Output: 90-day SEO roadmap
07

Content Production

Create only the content the strategy has already justified.

Brief & angleOn-page SEOPublish & measure
Output: search-focused content
SEO Blogs →
SEO EVIDENCE

See what changed in Search Console

Real search performance from ecommerce and local SEO work.

ECOMMERCE SEO · 3 MONTHS

408 → 1.28K organic clicks

+213.7%Organic clicks
+260.3%Search impressions
15.3 → 12Average position
0.6% → 0.5%Average CTR
Keyword research Category optimization Old blog fixes Internal linking Technical SEO New content
Google Search Console · Last 3 months vs previous 3 months
LOCAL SEO · 28 DAYS

428K → 703K search impressions

+13.8%Organic clicks
+64.3%Search impressions
12.4 → 10.1Average position
0.4% → 0.3%Average CTR
Google Business Profile Local keywords Service pages Location pages Content Technical fixes
Google Search Console · Last 28 days vs previous 28 days
FAQ

Before we start

Do you use all seven steps for every project?

The framework stays the same, but the depth of each step depends on the website and the problem.

Can I start with one SEO service?

Yes. If the problem is already clear, you can start with a technical audit, keyword strategy, content strategy or another specific service.

How do you measure SEO progress?

I use the metrics that fit the work, including Google Search Console, GA4, rankings, leads and conversions where available.

Not sure where to start?

Show me the site. I'll tell you what I would investigate first.

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